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Perfect Health, a privately held startup based in Cambridge, MA, provides comprehensive healthcare to high risk, dual Medicaid/Medicare eligible patients.  ENGAGE was responsible for all aspects of marketing, including patient recruitment and enrollment.

Beginning more than a year before the launch of the company, ENGAGE worked with the founder to develop a brand and a strategic communication plan to recruit providers and to enroll patients, at the same time reaching opinion leaders in healthcare reform and potential investors.  Perfect Health required developing grassroots health communications strategies targeted to a diverse vulnerable population.   All patient marketing materials had to be produced in English, Spanish and Haitian Creole, and had to be fully compliant with Federal CMS Marketing Guidelines. 


Over the first 18 months of operation, in the two public housing complexes where Perfect Health operated clinics, we recorded a 50% reduction in Emergency Room visits, a significant indicator of untreated chronic illness and a significant driver of healthcare costs. 

Communication that helps mission-driven clients achieve lasting results.

 

Reduced ER Admissions