ENGAGE Strategies LLC

Communication that helps mission-driven clients achieve lasting results.

This fundamental principle led to the development of TrueMeaning® Branding, a powerful process based on best practices in consumer insights, strategic planning and marketing theory.  

TrueMeaning® Branding has three sequential pillars:

True Discovery – A 360° look at the destination, organization or program we’re branding.  With an open mind and a healthy sense of skepticism, we uncover your truth - the good, the bad and the opportunities.  

Meaning Mapping   - Using MaxDiff survey technology and a proprietary analytic method, we reveal the language, themes and messages your target audience will find meaningful, as well as the nuances of difference among your audience segments. 

Brand Intersection – bringing truth and meaning together, we develop your brand – a unique and ownable value proposition that conveys your truth in language that resonates with your target audience.​

Successful brands live at the intersection of what's true and what's meaningful ​

Travel Montana 

Winooksi Vermont

Westborough Public Library 

TrueMeaning® Branding Case Studies