Case Study: AZA SAFE

Stages of change model

ENGAGE brings in-depth knowledge of behavior change theories and, importantly, their application to the practical challenge of planning effective communication programs. And while we may borrow key constructs (e.g., self-efficacy, modeling, social norms) from other theories, we believe Prochaska and DiClemente’s Transtheoretical Model of Behavior Change. ("Stages of Change" model) is among the most helpful in developing social change campaigns.

Behavior change models frame the strategies and tactics to move each audience segment from the pre-contemplation stage to the action stage. Best practices guide the development of messages and materials that will break down barriers to behavior change.

We understand the role that social exchange theory plays in social change and we craft campaigns that directly address the costs and benefits of the behavior we’re encouraging. 

And like all marketers—social or brand—we’re acutely focused on the 4 Ps: Product, Price, Promotion and Place. Our comprehensive integrated social marketing programs address all four.

Communication that helps mission-driven clients achieve lasting results.